January 29, 2019
What is Reputation Management?
A review can take many forms, but the most common ones are comments on blog posts, review websites ( like Trip Advisor), where individuals can write about the experience they have had when interacting with your company. This is where the real danger kicks in as people can really write or post whatever they like and this can have severe ramifications or consequences for all businesses. No one is except and reviews cross all boundaries. All you need is one person, who may have had the slightest small negative experience and all they need to do is write a post outlining their thoughts and the rest is history. This gets viewed by anyone who cares to Google information about this company and what they read can leave an impression.
Just think about how bad this could be for a doctor for example. A disgruntled patient who may have been kept waiting for a little too long and they are going to vent their anger online. Now you must remember that this person can write anything they like without any rules or censorship and this content is there for the world to see. And a point to note, this content will stay visible for a very long time. The extent to how damaging this can be cannot necessarily be measured, but once you plant the seed of doubt, this can lead to a person questioning whether they will do business with your firm or trust your service.
Imagine a specialist doctor who has a bad review about them from a patient that has said that they were mistreated. This is alarming and can absolutely wreck a reputation overnight. Think about other businesses that could be harmed by this type on negative online publicity; sports people, hotels, small businesses, restaurants, the list is endless and all it takes is just a few words and the rest is, as you can imaging, horrible.
One must remember that high profile businesses who are successful will have competitors that are looking at ways to destroy and tarnish reputations without any substance backing their claims up. They do this because the internet allows them to do this and gives them the tools and ready access to write false, fictitious claims against any business they see as a threat. Or want to have a hand in, in destroying their good name. Fortunately there are reputation management agencies that are ready to get right in there and help restore the reputation and good name of any business. It is way more common than you think and the trend as we see it, just continues to rise.
So, what is the best prevention against negative PR online? The first thing one needs to do is get in touch with an online reputation management company the moment you spot anything bad written personally about you or about your business. They can look at how severe the damage is and offer constructive advice and implement lasting solutions that will protect your name online. If you act swiftly you can generally stem the tide of negative publicity, but if you leave it to fester and get worse then it can be harder to clean up in the long run. Remember, that if people see 1 negative comment then other people can add to this and give their opinion and this is what you don’t want to happen. Ideally you MUST bury that piece of nasty gossip well away from page 1 of Google in a speedy manner.