August 19, 2018
The Billion Dollar Business Called Halloween
Halloween, over the years, has become hugely popular. Traditionally an American celebration, now it is celebrated with enthusiasm all across all corners of the globe. Party-goers take a lot of effort in styling their Halloween costume and hosts spend weeks in putting together the spookiest of decor! So much so, that Halloween spells serious business world-over! Just to give you a perspective, recent stats reveal, Americans spending about $2 billion on Halloween costumes for kids and adults both, and adding the candies for the ‘trick and treating’ and other Halloween supplies, it estimates that Americans spend about $6 billion annually, making it the second commercial holiday after Christmas. Mind you, these are American statistics only!
Find Your Perfect Halloween Costumes – Event Trend
So what is it that people are really buying to make it a billion of dollars’ worth? Just for that one day, that too! Let’s list it out here to get an idea of the range that it covers.
Costumes – Of course that’s the first thing that comes to mind. Full Costumes for kids, adults, couples, toddlers, babies and even pets! Everyone’s dressing up.
Accessories – For those who are either curating their own look, or shying away from full costumes, the accessories range is massive! From hats, wigs, masks and make-up to body parts, pumpkin lanterns, weapons, dress-up sets, the list can go one and on!
Decor – Party decorations is another major chunk of the business. Party decor can range from those suited for a small house party or elaborate decorations for clubs and larger parties! Be it spooky animal rubber props like the icky rats, bats, spiders, snakes and scorpions to waxy candle stands, lanterns, skulls, shackles, blood shower curtains, tomb stones and cauldrons. It really is endless!
Tableware – Skull goblets, skeleton singing straws, zombie finger cutlery, spider web bowls, pumpkin themes paper disposables, blood shot glasses….the more gory the better!
Special Effects & Digital Decor – Virtual effects and projected reality has now become very popular! One can turn any environment or surface into a thrilling, haunting experience. Imagine a Frankenstein hologram, or a spooky vampire alongside you in the loo! Possibilities are endless!