December 21, 2018
There was once a time when social media seemed like another passing fad, but that time is long gone. The most successful businesses have jumped on the bandwagon, using social media outlets to broadcast their ideas and businesses to an entire new level. Even the least technologically-literate person can make great strides in social media if they know what questions to ask and what resources are available.
Know the Social Media Leaders
When contemplating social media marketing, it’s important to have a basic familiarity with the social media networks they will use to promote your business. Familiarize yourself with the industry leaders including Facebook, Twitter, Foursquare, Instagram, Pinterest, LinkedIn, YouTube, and MySpace. The more you know about these services, the people who use it, the primary information it uses (pictures, text, recipes, resumes, etc.), and their distinct points of difference, the better you’ll be able to guide a social media marketing company to meet your goals.
Be Aware of Up-and-Comers
Lots of social media companies will devote their time to the top companies, but the savviest businesses will also encourage them to keep their eye on up-and-comers in the social media industry. It’s hard to imagine a world before Facebook existed, but it was there, and the company that can get in on the ground floor has a distinct advantage over those who join the game a few years too late. Up and coming sites such as MeetMe, Tagged, and Stumbleupon stand ready in the wings to take business from the current social media giants and create unique marketing opportunities for organizations.
Understand Your Goals for Expansion
One of the first things a social media marketing company will want to know is how you plan to grow your business or product through social media. Before you enter into conversations with these social media experts, be sure you have a strong sense of where your operation is headed. If you are unsure of your own direction, a social media marketing company will be less effective in spreading your message to desired audiences and potential clients and collaborators.
Know Your Audience
The daily users of LinkedIn have very different goals than those who click through Pinterest looking for recipes, fashion tips, or toddler craft products. In order to best reach your audience via the services of a social media marketing company, you must have a strong sense of your audience. Who are they? How do they live? How do they spend their money and their free time? The more you know about your target market, the better equipped you’ll be to reach them through social media.
Do Your Research
Plenty of SMM companies stand in the ready to serve you and your company. When you do find a social media marketing company that catches your eye, do your research on the company. Don’t be afraid to ask for success stories. Ask them what similar companies or initiatives they’ve worked for and the specific ways social media helped to promote and expand those projects. Don’t be afraid to ask for specifics. Either they have evidence of their effectiveness in your area or they don’t; either way, you want to know up front.
Even if the technological aspects of social media marketing seem overwhelming, any business leader or organizational head can begin to be smart about social media’s potential. Start with a strong understanding of the leaders and the up-and-comers, have a deliberate sense of your current audience and your vision for the future, and a strong list of questions for social media marketing businesses in order to best meet your online goals.