December 13, 2018
How you use web video production is up to you but the chances are, if you sell a product or provide a service, that your site will benefit from the enhanced information that it can give. They say a picture is worth a thousand words, well, a moving picture is increasingly seen to be worth a million, particularly if you have a product that is better demonstrated than described!
Web video production files are also gaining more currency in search engine optimization stakes, both on and off the page. Your distributed content is expected, by your end users and by search engines, to contain video media if you have any kind of product that could benefit from a visual medium, for example, if you run a golf course then your video production could feature a series of lessons from your resident pro on how to play tricky holes.
The goals of search engine optimization companies and web design companies have collided recently. These days, the search engine is sophisticated enough to be able to replicate almost exactly the wants and needs of a human user, so when you build a website you are always looking for the way to get the most information across to the end user in the most efficient manner. With few exceptions, web video production is a core way of getting this information across.
Whether you choose to use a web presenter, who can walk visitors around your site offering help and business presentations; or to have a series of professionally conceived animations directed to make product walk arounds more interactive and engaging, there is a place in your website where video will say it better than anything else. The key is to make sure that your use of web video production is as streamlined and intuitive as the design of your site.
Any new technology brings with it the temptation to overuse. You feel that your site should have web video production all over it simply because your competitors are finding ways to shoehorn it into their web homes. But you need to be smarter than that. Rather than just using your web production on every page, because you can: identify the products or services that would genuinely benefit from a short, sharp, professionally directed web video production and when you’ve found the right candidates make sure you keep your video content as engaging as the rest of the site.